Some news is just too big to keep!

Natura World, Inc., the Canadian natural and organic mattress company that is rapidly rising to major-brand status, released today that all of the Dunlopillo latex they use in Premium Grade, Standard Grade and All Natural Talalay Latex Foam Rubber meets the stringent Oeko-Tex Standard 100 Product Class I human-ecological requirements for certification.

Of particular note is that this certification extends to the standard presently established for baby articles, a high standard to meet indeed!

What does this mean exactly?  Well, to the knowledge of yours truly, no Talalay or Talatech latex to date has been able to meet this standard of purity.  This has only been known to be reached through the Dunlop manufacturing process.

Dunlop process latex tends to be firmer and offer a less appealing "feel" when compared to todays mattresses.  Talalay latex provides a softer, more supple feel due to its more open cell structure.  The debate about which one lasts longer still rages, but on the whole it is generally accepted that Talalay does "feel better" than Dunlop.

Many organic mattress shoppers have shunned Talalay latex as being somehow "less natural" than Dunlop and, indeed, there is a difference in the way each type of latex is made.  Some online retailers and manufacturers have even embarked on long campaigns to discredit the Talalay process in general.

Of course, Dunlopillo (a.k.a. Dunlop Latex Foam Ltd.) actually invented both processes, so it stands to reason that they would be the first to have their Talalay latex meet this exceedingly high standard.  Remember, European eco standards are much higher than ours here across the pond.

So, my dear defenders of the earth, this means that you can rest easy (literally) about choosing a mattress made with Dunlopillo Talalay Latex that you are on the pure stuff, free of any harmfull synthetic or chemical fillers. 

In the organic/natural arena, Natura makes the following models with this latex:  Eco Haven, Eco Advantage, Eco Brilliance, Eco Transcend, NaturaFresh, NaturaClear, NaturaPure. 

In other news, Natura has implemented a new type of zipper on all of their mattresses made of brass instead of plastic.  One gallon of petrol is saved for every 25 beds now made with this zipper!

Natura's new factory has also instituted a new program where they recycle their plastic bags, keeping an estimated 20 tons of plastic out of landfills per year.  No small potatoes there folks!

So, as you can see, they are not only "talking the talk" but "walking the walk".

Shop with confidence!